Google, the most popular search engine on the internet, offers a way for businesses to advertise on their network and the cost is not unreasonable. This variety of affordable advertisement is called pay per click and it is an internet advertising model used on search engines, advertising networks, and content websites such as blogs.

The way it works is that you, the business owner, design an ad you wish to use. Using keywords that relates to your target market allows Google’s “contextual targeting technology” match your ad to web pages in their network that are most applicable to your type of business. When someone is searching for a particular item or subject, and they type in one of the keywords that you used, your ad may appear next to the search results. You do not have to pay Google for use of their website unless someone clicks on the ad that goes to your website.

The secret to success here are the keywords or phases that are used and an ad that is effective enough to entice the searcher to what to visit your website. For those companies that are just starting out or for any business that need to control advertising cost, the pay per click method may be their best likelihood of reaching a variety of new clients at very little cost. With Google’s AdWords, you control your expense by limiting the amount you want to spend on a daily basis and by setting the cost for each click.